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The Changing Face of Content at Events
In an age where consumers are increasingly becoming connoisseurs of content, how can we ensure that we serve the best blend of content before, during and after live experiences? I recently attended...
View ArticleHow Lazy Content Can Devalue Your Brand
Producing content simply because “everyone else is doing it” is a common occurrence these days. Marketers who deliver lazy content risk distributing something that actually devalues the brand and...
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Musings of an Event Awards Judge
So, after previously ploughing through 68 different submissions across 5 different categories, last Friday was the moment when a I sat down with a variety of industry stalwarts to debate the short...
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“I’ll have a ‘Rupert’ please” – 1:1 marketing
There’s nothing ground breaking about adopting a strategy that connects with consumers on a personal level, after all, that’s what Experiential Marketing is all about, right? Looking out in the market...
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Let’s champion the street party
So the nation’s (I repeat, the nation’s) ideal street party guest would be Michael McIntyre. Honestly? Michael McIntyre? As in the wobbly-faced comedian who over-exposed himself to the deadly wrath of...
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How very inviting
First impressions count. They are really, very important. No more so than for an event, right? I wonder, then, why organisers so often overlook this Absolute Concrete Fact when giving their event its...
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3 brand experience trends for 2015
With behaviours to the fore and post-millennials demanding authenticity and relevance, experiential will be central to market strategy this year, says guest blogger Alex Smith, planning director at...
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Searching for the best Super Bowl experience
Will Northover, account director at Blackjack, reveals his pick of the live activity around this year’s gridiron spectacular, NFL Super Bowl XLIX. Attracting a record 111.5 million TV viewers last...
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Inside Mobile World Congress
Agency Jack Morton invited Event to shadow its team at Ericsson’s Change-Makers experience – the largest brand space at Barcelona’s Mobile World Congress (MWC). Reporter Katie Deighton shares her very...
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The World Cup ‘Experience’
World Cups are the pinnacle of experiential work in the sporting sector. They produce some of the best sports marketing campaigns, but also some of the worst. With England set to host the Rugby World...
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Events and experiential: why they usually mean nothing – part two
Defining experiential and events is the key to success, says Momentum Worldwide’s Fran Elliott. Fran Elliott, director of Experiential and Events at Momentum Worldwide. The solution… In my last blog...
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Experiential & PR: Friend or Foe?
As the lines are increasingly blurred between experiential and PR, Purity’s Rob Quinn, asks if the two different disciplines are ‘friends’ that can work together or ‘foes’, viewing each other with...
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Content: Keeping It Real
Content is the territorial dispute du jour, which every agency is claiming to do brilliantly, says Jonathan Terry, head of JWT Live. Jonathan Terry Content is, of course, a useless word. It’s the...
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Embracing the digital audience
Are organisers missing the value in engaging with audiences outside of live events? Nick Dew, managing director at Really Creative Media, discusses the opportunities to embrace the digital audience. As...
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Stop saying millennial
When was the last time you met 75.4 million people who are all the same, asks Hayley Lawrence, director of events at agency Brand and Deliver. Millennials. They want everything for free and think...
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