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How very inviting

First impressions count. They are really, very important. No more so than for an event, right? I wonder, then, why organisers so often overlook this Absolute Concrete Fact when giving their event its...

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3 brand experience trends for 2015

With behaviours to the fore and post-millennials demanding authenticity and relevance, experiential will be central to market strategy this year, says guest blogger Alex Smith, planning director at...

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Searching for the best Super Bowl experience

Will Northover, account director at Blackjack, reveals his pick of the live activity around this year’s gridiron spectacular, NFL Super Bowl XLIX. Attracting a record 111.5 million TV viewers last...

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Inside Mobile World Congress

Agency Jack Morton invited Event to shadow its team at Ericsson’s Change-Makers experience – the largest brand space at Barcelona’s Mobile World Congress (MWC). Reporter Katie Deighton shares her very...

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The World Cup ‘Experience’

World Cups are the pinnacle of experiential work in the sporting sector. They produce some of the best sports marketing campaigns, but also some of the worst. With England set to host the Rugby World...

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Events and experiential: why they usually mean nothing – part two

Defining experiential and events is the key to success, says Momentum Worldwide’s Fran Elliott. Fran Elliott, director of Experiential and Events at Momentum Worldwide. The solution… In my last blog...

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Experiential & PR: Friend or Foe?

As the lines are increasingly blurred between experiential and PR, Purity’s Rob Quinn, asks if the two different disciplines are ‘friends’ that can work together or ‘foes’, viewing each other with...

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Content: Keeping It Real

Content is the territorial dispute du jour, which every agency is claiming to do brilliantly, says Jonathan Terry, head of JWT Live. Jonathan Terry Content is, of course, a useless word. It’s the...

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Embracing the digital audience

Are organisers missing the value in engaging with audiences outside of live events? Nick Dew, managing director at Really Creative Media, discusses the opportunities to embrace the digital audience. As...

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Stop saying millennial

When was the last time you met 75.4 million people who are all the same, asks Hayley Lawrence, director of events at agency Brand and Deliver. Millennials. They want everything for free and think...

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